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Gen Z are just as likely to open a bar tab as anyone else
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
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THE QUIRK’S EVENT: New York
Join Ipsos’ Greg Halperin and Nestle’s Michael Shapiro as they explore how synthetic data, a powerful new tool, is redefining what’s possible in testing by enabling faster, deeper insights with greater agility.
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Where do Republicans stand on Elon Musk?
Five charts on how the Trump-Musk feud affected where Republicans stand on Elon Musk
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Public Support Holding Steady for Refugees Despite Global Fragility
A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.
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Majority of Americans (89%) Are Comfortable Adapting to New Technology in Daily Life
Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications
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Americans support extending some tax cuts in House budget – but not for the wealthy or corporations
Americans generally oppose but are largely unfamiliar with the “One Big Beautiful Bill Act,” according to a new Washington Post/Ipsos poll
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Americans think student loans should be prioritized, simplified
58% of Americans with student loan debt say that it makes it hard to pay the bills each month, according to the Ipsos Consumer Tracker.
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Insights Association: Navigating Funding Cuts, Changing Buyer Dynamics & Economic Uncertainty
Join Ipsos’ Clifford Young for a session that will center on two pivotal shifts impacting the industry.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care