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Nationally, Harris holds a small lead over Trump
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
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Trump and Harris are locked in tight race among voters in swing states
New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court
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Nearly half of families report taking out student loans, up from this time last year
However, 2023-2024 reported college spending is stable compared to 2022-2023
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Nearly two in five Americans turn to AI for financial management advice
But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
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What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
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Perceived lack of benefits is the biggest barrier to generative AI adoption
One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.