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What's in a Question: The Art and Science of Market Research
Ipsos Examines the New Era of Data Collection Capabilities, Methodologies, and Understanding
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The PC To Be Challenged By Competing Digital Platforms For Supremacy In Tomorrow's "Digital Den"
As More Americans Experiment With Digital Media, Television Peripherals Such
As The Digital Video Recorder And Dedicated Game Console Are Emerging As
Legitimate Competitors To The PC As The Preferred Digital Entertainment
Platform In The Home -
Consumer Habits Are Hard to Break--Even Good Ones
Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis
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Mobile Phones Could Soon Rival the PC As World's Dominant Internet Platform
Mobile Phones Poised To Overtake The PC As The Dominate Internet Platform In Some Markets, According To Ipsos Insight's Latest The Face of the Web Study
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Corporate Reputation: Connecting Fantasies With Reality
Ipsos Unravels Customer Satisfaction And Retention History, Mythology, And Reality