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Consumers Sacrifice New Products and Usual Brands During Economic Downturn
Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative
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Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect their Liability
Many Plan to Use Their Tax Refunds to Pay off Debt
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Travelers' Cost Savings Techniques Challenge Industry
Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment -
The Demise of "Brand Republican": Much Ado about Nothing?
Excerpts from a recent Ipsos Public Affairs Point of View