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Consumer Habits are Hard to Break--Even Good Ones
Success Factors in Launching Highly Innovative Products
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Getting to the Root of Innovation Part 1 of 2
Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2
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Getting to the Root of Innovation Part 2 of 2
Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1
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Cross-Industry Evaluation Team Will Move Forward with Three Contenders for Radio's Next-Generation, Electronic Ratings System
Radio Company Leadership Reiterates Unwavering Commitment to Improving Measurement - and to Making the Best Choice
Multi-Discipline Team Expresses Special Interest in Cell Phones As Measuring Device as The Media Audit/Ipsos, Arbitron, and MediaMark Research Proceed to Next Stage -
Portable Devices And The Desire For Individual Songs Fuel Record Growth In Fee-Based Music Downloading
Ipsos Quarterly Digital Music Study TEMPO: Keeping Pace With Digital Music Behavior Finds That Over Half of American Teen And Adult Music Downloaders Have Paid
Study Also Finds College-Age Downloaders Still Reluctant To Pony Up -
Corporate Financial Brands Lag with Target Audiences
Survey reveals low brand familiarity for leading U.S. banking and investment firms
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Wireless Web Access A Marker For `Digital Innovators' Target Audience
Americans Who Access The Web Wirelessly Are Heavy Tech Hardware And Subscription Service Purchasers
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Ipsos Adds Qualitative Research Consultant
Catherine LoPresti Brings 20 Years of Qualitative Research Experience To Leading Market Research Company