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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
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[WEBINAR] Features and tech driving interest in new automobiles
First it was electrification, now it’s self-driving vehicle technologies: potentially seismic changes continue to impact the auto industry and Ipsos is committed to helping clients be ready.
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Mental Wellness & Health Technology
Consumer Technology Association (CTA) Research, in partnership with Ipsos, recently conducted research on the mental wellness technology landscape in the USA.
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Vast majority of Americans believe students deserve an equal opportunity to pursue higher education
New Public Agenda/USA Today/Ipsos Hidden Common Ground poll also finds support for student debt forgiveness
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Most American adults support barring trans student athletes from competing
New NPR/Ipsos poll also finds a plurality opposes restricting trans youth’s access to gender-affirming care
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Most gun owners support certain gun control reforms
New NPR/Ipsos poll also shows deep distrust of government institutions, suggesting barriers to enacting gun control could exist
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Why humans still have a place in music discovery
In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.
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Our pandemic habits are sticking – and even accelerating
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Lindsay Franke, Head of Ipsos Creative Excellence, Joins ARF Board of Trustees
This appointment serves to recognize Franke’s leadership at Ipsos Creative Excellence.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .