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Half of Americans have used apple cider vinegar for health and wellness reasons
New poll finds a plurality unsure as to whether the product in gummy form offers the same health benefits as apple cider vinegar
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Americans (24%) More Likely Than Canadians (17%) to Invest in Bitcoin as a Short-Term Speculative Investment
Both countries fall behind the average of the 20 countries/economies surveyed.
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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports.
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Few Americans understand the Federal Reserve’s role outside curbing inflation
New Axios/Ipsos poll also finds fewer believe the Fed is doing a good job compared to last spring
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Small Area Estimation Conference 2022
Ipsos is delighted to be a sponsor of the University of Maryland JPSM Small Area Estimation conference at their College Park UMD campus.
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Parents report improvements in their child’s educational attainment compared to last year
New NPR/Ipsos poll also finds that despite debates over parents’ rights in education, most parents believe their child’s school keeps them well-informed on the curriculum
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Americans’ mood connected to perceived quality of skin
New Ipsos poll finds skin care products are an essential purchase for many
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Over one in three Americans are not considered financially literate
A new Ipsos poll on behalf of Money Masters finds that financial literacy increases with age
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people