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Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Ipsos Core Political : Presidential Approval Tracker (02/16/2022)
This week’s Ipsos’ Core Political illustrates President Biden’s waning support among Republicans and independents on specific issues as his overall approval rating stands at 44% this week.
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Half of Americans say they are certain they will vote in the upcoming midterms
A recent Reuters/Ipsos poll finds that only one-quarter (25%) of Americans believe the country is headed in the right direction.
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Reader’s Digest Reveals 2022 Most Trusted Brands
The Trusted Brand winners for Home and Family products, as well as Health and Wellness brands
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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Less than half of families feel confident about paying for their college-bound children's education
Families believe in the importance of higher education, but aren’t sure they can fund college according to Sallie Mae/Ipsos polling.
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.
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Americans appreciate the benefits of the tech industry, but express concerns about social media
Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.
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No way forward
Weariness with COVID is baked in at this point, but there is little consensus on how the nation should move forward.
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What the Future Podinar: Aging
Join What the Future editor Matt Carmichael as he talks through the topic in this thought-provoking “podinar”.