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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Reuters/Ipsos Issues Survey May 2024
Biden and Trump are tied among registered voters, many Americans express concern over violence after the election.
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Front End of Innovation 2024
From a look back on lessons learned and hurdles overcome to a full view of the current state of play and pace of change...plus a glimpse of the future, you'll leave with all the foundational, evolutionary and transformational elements you need to drive innovation forward at your organization.
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How media sources distort Americans’ understanding of reality
Below are five charts on where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality
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May 2024: Consumer confidence down slightly in Latin America
In contrast, sentiment is mixed in Europe and the Asia-Pacific.
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The cost of living crisis continues to grip consumers despite easing inflation
In the sixth edition of the Ipsos Cost of Living Monitor, fewer think interest rates and inflation will rise.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker May 2024
The May Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. Nearly seven in ten Americans believe the country is headed off on the wrong track.
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How Compelling Creative Drives Business Results
A new white paper by Ipsos and TikTok identifies strategies for crafting content that truly resonates by demonstrating empathy, variety, and impact.
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
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Americans still want vacations, but will we take them?
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.