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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?
For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?
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America Goes Shopping in an Electronics Wonderland
"The children were nestled all snug in their beds, While visions of smartphones danced in their heads. And mamma on her tablet, and I downloading an app, Had just settled our brains for a long winter's nap."
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Ipsos Global @dvisory: The Economic Pulse of the World (November 2013)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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A Dialogue about Socialogue: What Global Consumers Are Thinking
For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."