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Investing in Cultural Understanding

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Expected Growth of Broadband Low, Unless New Initiatives Are Taken

Reducing Cost Would Make Some Dial-Up Users Switch to Broadband

But Large Numbers See No Need For Broadband

Direct-to-Consumer Advertising

Making It Count

Building Brand Equity Through Advertising

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Smoothing the Path of the Broadband Wagon

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Smoothing the Path of the Broadband Wagon

For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Women as Consumers

An Untapped Market?