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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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President Biden continues to lose ground with the American public on a range of issues
New ABC News/Ipsos poll finds Americans divided on involvement in Ukraine, Supreme Court
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One week away from the opening ceremony, few Americans know when the Beijing Winter Olympics begins
New Ipsos poll also finds bipartisan consensus for U.S. diplomatic boycott.
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The Experience of Race for Affluent African Americans
How do the attitudes towards race differ for the affluent subgroup as opposed to the non-affluent? Read on for surprising insights.
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Negative investment outlook coincides with drop in U.S. consumer confidence
Six in ten say they are now less comfortable making household purchases than they were six months ago
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Ipsos Core Political : Presidential Approval Tracker (01/27/2022)
About two in five Americans report they approve of how Joe Biden is handling the presidency.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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What role could food play in mental wellness?
Dr. Uma Naidoo founded and directs the first hospital-based nutritional psychiatry service in the United States. She spoke with What the Future about how food and nutrition are becoming more important to mental wellness.
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Wellness
Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We will discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future.