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Americans are divided on the top priorities for next president
Trump and Harris continue to be in tight race in the latest Reuters/Ipsos polling
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Younger Americans are spending more on holiday gifts. Here's why that matters
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.
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The link between media consumption and public opinion
Below are five charts on how news source affects Americans’ views on the issues and how this might affect the 2024 election
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Most Americans overwhelmed by number of streaming services
New Ipsos polling finds that Americans believe people like themselves are among the most underrepresented groups in entertainment
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Media source affects Americans’ understanding of crime, immigration, the economy
Findings of a new Ipsos poll shows that media source is also correlated with Americans’ perceptions of their personal economic situation
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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Many Americans are getting contacted by the Harris and Trump campaigns to ask for their vote
New ABC News/Ipsos polling details how Americans are being contacted by the campaigns
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Trump and Harris are locked in a tight race weeks before the election
New ABC News/Ipsos polling finds Trump maintains his advantage on the economy
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Most Americans feel both campaigns lack policy details as election approaches
New ABC News/Ipsos poll finds many are not as well off financially as they were when Biden took office