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Pharmaceutical Conference Explores New Frontiers for Brand Optimization

Ipsos Healthcare Researchers to Share New Modeling Techniques at Industry Conference

Ipsos Executive Appointed to Affiliate Board of PBRIG

Fred LaManna on Board with Not-For-Profit Network of Pharmaceutical Industry Professionals

Presidential Race Narrows Slightly With One Week Until Election - Among Likely Voters, Obama 48%, McCain 42%

McCain Picks Up Ground On Jobs and Healthcare, Although Obama Still Seen As Stronger (Jobs - Obama 50%, McCain 43%; Healthcare - Obama 53%, McCain 37%)
Economy Still Dominates as Most Important Issue (Jobs and the Economy 42%, National Security 17%, Leadership 9%)

Obama Maintains Lead in Presidential Race - Among Likely Voters, Obama 50%, McCain 42%

Obama seen as stronger on jobs (Obama 54%, McCain 38%), healthcare (Obama 56%, McCain 32%), taxes (Obama 49%, McCain 41%); McCain holds edge on national security (McCain 52%, Obama 40%)
Economy still dominates as most important issue (jobs and the economy 43%, national security 14%, leadership 10%)

After Final Presidential Debate, Undecideds Favor Obama - Obama 53%, McCain 47%

McCain's Performance Rated As Much-Improved (53% Better than other debates), But Obama Still Seen As Debate Winner (56% Obama / 44% McCain)
Undecided voters perceive Obama as stronger on key issues -- change (Obama 67%/McCain 33%), helping the middle class (Obama 69%/McCain 31%), healthcare (Obama 67%/McCain 33%) and creating jobs (Obama 62%/McCain 38%)

Understanding Customer Retention and Switching Behavior in the Healthcare Sector

While many industries (e.g. telephone, wireless, satellite radio, and internet providers) offer their services on a contractual basis, the nature of these customer relationships within the healthcare sector are particularly complex.

Snyderman Deepens Client Perspective at Ipsos Health

Expert Health Research Specialist Moves to the Agency Side from Merck

Overall Leadership Matters: McCain 47%, Obama 45% Equal To The Task

But On Issues, Obama Leads on Domestic (Jobs and Economy, Healthcare) McCain On External (National Security, Foreign Policy)

More View Obama (56%) As Change Agent Than McCain (35%)

Talking to America - Part 1: In the Eyes of Americans, Obama Leads McCain in the Ability to Manage the Economy (48% to 35%), Seen as the Most Influential Voting Issue

Two in Three Working Americans (65%) Are Happy With Their Job

Six In Ten (57%) Say The Economy Is The Most Important Issue Facing The Country Today