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Parenting
It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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Americans divided on whether President Biden received special treatment in classified documents report
New Reuters/Ipsos polling finds few Americans are very familiar with Special Counsel Robert Hur’s comments about President Biden’s age
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Most firearm owners use safe storage, revealing opportunities to expand safety measures across key groups
Stop Solider Suicide/Ipsos study explores how people are approaching gun safety
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Valentine’s Day: Millennials most satisfied with their romantic/sex life
New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
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Most employees say it’s appropriate to discuss mental health at work
Fewer, but still a majority, say they are comfortable actually sharing about their own mental health at work
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[RECORDING] Big Game Ad Winners – Beyond Likeability To What Actually Worked
Join Ipsos and TikTok as we celebrate who really won the Super Bowl this year: the advertisers who were most effective.
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Here's who won the 2024 Super Bowl advertising awards, and why!
Access our 2024 Super Bowl insights portal here.