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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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ARF AUDIENCExSCIENCE 2024
Manuel and Geraldine will be co-presenting with Google’s Global Head of Research for Creative Works, Arian Le Port. Together they will share insights from a multimodal research project that unveils the emotional drivers of long-term brand effects through advertising.
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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
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Gas prices are falling, and people are starting to notice
Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.
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The post pandemic world of work
Below are five charts on the state of remote work, return to the office, and the future of remote work.
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The 2024 U.S. presidential election outcome is highly uncertain
Read Ipsos' analysis of the election and how to navigate the uncertainty around it
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Most Americans are dissatisfied with their choices for president
Reuters/Ipsos polling finds most, regardless of party, are tired of seeing the same candidates for president and want someone new
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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[WEBINAR] Truth, Beauty, and Justice: AI in 2024
Join us on February 27th and come with your questions! This is the AI session you do not want to miss.