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The post-holiday COVID surge barely bothered America
Despite a rise in COVID cases during and after the holidays, a near-record-low number of Americans believe COVID is a risk to them personally, according to new data from the Ipsos Consumer Tracker
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Are people finally returning to the office?
The number of people shifting from remote work to hybrid work has jumped, according to the Ipsos Consumer Tracker.
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ARF Future-Proofing the Analytics and Insights Function
We’ve heard a lot about generative AI in the past year, but what impact will it really have on the future of the insights and data analytics workforce?
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Future Jobs to Be Done
In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.
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Americans have mixed feelings about automation in the workforce
The general public is excited about AI — except when it comes to their livelihoods. Ipsos’ Jennifer Berg explains why manufacturers and other employers need to address worker concerns head-on.
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How organized labor will fit into a reorganized economy
Ipsos’ Annaleise Azevedo Lohr discusses the macroeconomic (and microeconomic) forces driving the return of American unions — and what they mean for the future of labor.
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How companies can mine technology for the energy transition
Denise Johnson, group president of Resource Industries at Caterpillar, explains the innovations that will define next-gen industrial equipment, from electrification to automation.
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How human-robot partnerships will remake manufacturing
Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.
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Why Americans’ attitudes on globalization are in flux
In the information age, consumers have an unprecedented degree of insight on what they buy and how it’s made. That raises the stakes for manufacturers, says Jennifer Bender, associate partner at Ipsos Strategy3.
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How we can keep small manufacturing “Made in the USA”
Buying American-made isn’t just about sustainability — it’s an opportunity to invest in quality and community, says Rob McMillan, founder of the direct-to-consumer clothing brand Dearborn Denim.