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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Proper context
This week we are taking a step back and looking at the rest of the world, how anti-establishment opinion has held up during the pandemic, the main issues globally, and three case studies examining how these dynamics are playing out in elections.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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Ipsos Core Political : Presidential Approval Tracker (06/08/2022)
Few Americans are optimistic about the direction the country is headed in, and only 41% approve of President Biden’s performance in office.
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Two in three Americans favor stricter gun laws
New USA Today/Ipsos poll shows views on gun laws haven’t changed significantly over time, and partisan divisions remain
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Does the auto industry have an electric vehicle generation gap?
Insights from the 2022 Mobility Navigator suggest a dramatic difference in how older buyers view EVs vs. their younger counterparts.
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[WEBINAR] Los Influyentes: The Rise of Hispanic Affluents in the U.S.
Join us for our next webinar featuring Kip Davis, Director of Insights for Ipsos Affluent Intelligence and Ingrid Carrete, Director, Media Entertainment and Platforms as they share findings from our recent Ipsos Affluent Barometer and Affluent Survey on the importance of multicultural marketing to Affluent Americans.
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Americans’ economic sentiment stabilizes after six-week decline
Rise in jobs sentiment balances continued drop in expectations