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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?
Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
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[WEBINAR] What the Future: Love
Join us on Valentine’s Day as we explore shifts in the functional constructs of love and how they will impact brands and services across dating apps, weddings, media, retail and more.
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What shifts in the ways we play will mean for players, fans and brands
The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.