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ARF: How AI Judged the Ogilvy Awards
The role of artificial intelligence (AI) in the advertising industry has been rising, but how well can it match human judgement?
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Nation Brands Index 2023: Japan takes the lead for the first time in NBI history
Germany drops down to second after a six-year reign, while Canada remains in third place overall. The UK and US climb the ranks and place fourth and sixth, respectively.
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The future of health and nutrition – Tetra Pak Index 2023
The 2023 Tetra Pak Index, conducted in partnership with Ipsos, explores how the global pandemic has shifted consumer focus towards health and sustainability, and the role of technology in shaping the future of food and beverage.
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ARF OTT 2023
Join Ipsos experts at the Advertising Research Foundation’s OTT 2023 Conference: Navigating the Evolving Media Landscape.
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Ipsos and its clients honored with 13 wins at the 2023 ARF Ogilvy Awards
Multiple campaigns shaped by Ipsos research have been recognized by the Advertising Research Foundation
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Data Dive: How parents feel about the role of technology in education
In five points, we look at attitudes among adults with kids in school on everything from banning ChatGPT to teaching AI in class.
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
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Why foresight, tech and ethics education can better prepare us for uncertainty
From cadets to candidates, military forces and work forces face a skill gap. Col. Chris Mayer, Ph.D, department head of English and Philosophy with the U.S. Military Academy at West Point, discusses why foresight, humanities and ethics will be as valuable as practical skills.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
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How to build resilience in a climate crisis
Climate change isn’t coming, it’s here, says Keith A. James, mayor of West Palm Beach, Fla. Here’s what he says resiliency means for the future of cities.