Search
-
When it comes to retirement, people are dreaming small
Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.
-
Have shortages conditioned us to pay more for groceries?
Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
-
Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
-
ANA’s Excellence in Data Analytics
Join Ipsos MMA's Brian Lange to hear about using marketing analytics to change hearts and minds.
-
[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends
Join experts from Ipsos and leading U.S. brands for a live-broadcast panel discussion as we explore the nine Ipsos Global Trends, and unpack what they mean.
-
Harris has America’s confidence far more than Biden
Harris is outperforming Biden on every topic we asked about, often by sizeable margins, according to the Ipsos Consumer Tracker
-
Here’s how people are spending their grocery dollars
Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker
-
Pet ownership is more work and more costly than Americans anticipated
Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.
-
ARF David Ogilvy Awards & Creative Effectiveness 2024
Join Ipsos experts at the advertising's most anticipated conference and Awards ceremony.
-
People are still interested in learning about generative AI
While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.