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Global Study: Majority Believe Political Divisions are Dangerous for Society
Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views
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Six Conceptions of Nationality: A Global Segmentation Based on Inclusiveness
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality
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Global study: Half of men think they’re expected to do too much in the fight for gender equality
Despite this, attitudes are changing: two-thirds say achieving gender equality is personally important, including six in ten American men
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The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
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How Technology Can Fuel Behavioral Research
Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.
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Men Not Emasculated By Caring For Children – But Need Support From Employers
A new global survey finds three-quarters of respondents disagree that a man who stays at home to look after children is less of a man
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Americans report positive attitudes and optimism toward technology
A new poll on behalf of GET Creative, a division of USA TODAY NETWORK, and the Charles Koch Institute shows that 67% of Americans believe technology has improved their generation's quality of life and 58% expect technology to continue improving quality of life for the next generation
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Evidence Gap Analysis: Four areas of intersection
Bridging the divide between market access and HEOR teams can make the difference in moving your commercialization plans forward. This paper frames the evidence gap analysis story through “four areas of intersection.”
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Reuters/Ipsos Data: Media Poll (02/28/2019)
Almost half of Americans do not have confidence in the press.
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Reuters/Ipsos Data: Democratic Presidential Candidates (02/27/2019)
Bernie Sanders and Joe Biden are the most well-known and well-liked of the Democratic presidential candidates.