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Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Less than half of families feel confident about paying for their college-bound children's education
Families believe in the importance of higher education, but aren’t sure they can fund college according to Sallie Mae/Ipsos polling.
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U.S. consumer confidence regains most of its recent losses
Current and investment sentiment rebounds as Omicron recedes and stock market rallies
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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The Experience of Race for Affluent African Americans
How do the attitudes towards race differ for the affluent subgroup as opposed to the non-affluent? Read on for surprising insights.
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Negative investment outlook coincides with drop in U.S. consumer confidence
Six in ten say they are now less comfortable making household purchases than they were six months ago
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A huge number of Americans see omicron as a threat, but they’re still less stressed than a year ago
Coronavirus cases may be cresting, but inflation isn't. Here's how American consumers are dealing with it all.
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38% report familiarity with the metaverse, but less than one in five Americans (16%) can correctly define the term
A majority of those aware feel excited or curious about the metaverse.
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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
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U.S. consumer confidence remains at pre-Omicron levels
Majorities of American expect both inflation to rise and their income to remain the same in 2022