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Majority of employed Americans believe the benefits and salary their job offers are good
Positive evaluation dampens with decreasing income and education levels
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Americans' financial outlook is sharply up since November 2020
This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.
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Financial Optimism Improving among Millennials and Gen Z in America
Young Americans Increasingly Likely to say they’re Taking Steps to Improve their Financial Position
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Nearly nine in ten Americans consume meat as part of their diet
A majority agree that eating red meat is part of the American way of life
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Eight in ten Americans plan to celebrate Mother’s Day
A plurality report seeing their parental figures less often during the COVID-19 pandemic
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While Still High, Mask Use Among Americans Continues to Decline
Plurality of Americans in favor of new CDC mask guidance
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As the country opens up, families are doing better
Ahead of Mother’s Day, it’s clear the toll the pandemic has had on families, particularly mothers, and how that’s making all eager (but cautious) to leave the home this summer.
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[WEBINAR] Gen Z: COVID, Post-pandemic Outlook & More
Join us as we discuss the uniquely devastating impact of the pandemic on this generation, and why brands can’t “skip” COVID.
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Gender identity and sexual orientation differences by generation
New Ipsos study finds that fewer younger Americans say they are only attracted to the opposite sex when compared to older cohorts
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.