Search
-
How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
-
Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
-
ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
-
Energy Outlook: Clues to the sector’s future from Ipsos Global Trends
Innovation and change are here for the energy industry, but the transition to new forms of energy will not be overnight, and will not happen without challenges. Dig into our new report to find out more.
-
Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
-
Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
-
Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Ipsos announces winners of inaugural CARD-Ipsos Dissertation Proposal Award
Ipsos is pleased to announce the winners of the inaugural CARD-Ipsos Dissertation Proposal Award, a new competition recognizing innovation and excellence in postgraduate scholarship.
-
AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.
-
While Americans think character and values are important, they believe society does not focus enough on them today
New Congressional Medal of Honor Foundation poll, conducted by Ipsos, also finds that the majority of Americans rate the values of the Medal of Honor highly