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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Welcome to The Path
Meet Suntory Global Spirits’ Global VP, Insights & Analytics, Innovation and Marketing Excellence, Jing Mertoglu - she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Learners Research Week
Ipsos is delighted to be hosting several Lightening Talks and Demos at this year’s Learners Research Week, a first-of-its-kind event with programs curated by top research leaders in our field.
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Why brands should reinvent sponsorships for the digital fandom era
From smartphones to livestreams, our digital-first culture is changing fan experiences, says Verizon's Nick Kelly. To keep up, brands and sponsors should understand how fans want to document and share these events.
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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[WEBINAR] Beyond Reality: Revolutionizing Product Testing with Synthetic Data
Join us for a revealing webinar exploring how our cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.