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Affluent & Concern For the Environment
Affluent Americans care about the environment – but it’s largely driven by white Affluents. Here’s how to change that.
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How Back-to-Office Policies Resonate Throughout the Entire Economy
Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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America in Flux: Looking Ahead
Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.
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One month ahead, are people ready for Christmas yet?
It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
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Money
In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved: patients, their carers, cancer treaters, and treatment manufactures.
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Interest in electric vehicles has tripled. How can automakers take advantage?
More than a third of U.S. consumers are now considering an EV, according to new Ipsos data
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Ipsos Study Finds Dealers Not Ready for Influx of EV Curious Shoppers
US Market Electric Vehicle Boom Requires Dealers to Improve their EV Knowledge and Sales Process
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Corporate Social Responsibility: Marketing Gimmick or Sound Public Policy
Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.