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Ipsos @ Cannes Lions 2023
Join us at Cannes Lions 2023 to meet our experts and discover the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.
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Effie U.S. Awards Gala 2023
Ipsos is delighted to be attending this year’s Effie U.S. Awards Gala in New York. The 2023 Effie winners represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.
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Americans hold mixed opinions on AI and fear its potential to disrupt society, drive misinformation
New Ipsos poll finds that roughly one in six Americans report having used a generative AI program like Chat-GPT or DALL-E
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EQUALITY LOUNGE @ Cannes Lions 2023
Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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How farm tech is changing how we’ll feed America
Seth Crawford, senior vice president and general manager of precision ag and digital at AGCO, shares what brands can learn about sustainability and efficiency from high-tech farm equipment.
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Farming
Here’s how brands and businesses can use innovation, technology and ingenuity to meet the growing global demand for healthy and sustainable nutrition in a changing world.
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How big food must evolve to feed the world sustainably
Rahul Ray, senior director and investment lead at Tyson Ventures, explains how brands can leverage innovation to produce high-quality food sustainably, affordably, and efficiently.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.