Search
-
Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
-
Insights Association CRC Conference
Ipsos is delighted to be a sponsor of this year’s CRC conference, an educational event bringing together the world's most innovative brands forging new ways to Gain Foresight and Drive Business Impact.
-
Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
-
Who do unvaccinated Americans trust on COVID?
Plus, more on how the unvaccinated view travel and Americans' TV watching habits.
-
Product Packaging Takes Center Stage in Marketing-Effectiveness Debate
With consumer attention increasingly divided, how can brands capture consumer interest?
-
Some consumers stymied by price, availability of big-ticket buys
Many factors impacting the stability of the supply chain
-
More anticipate increased spending as the economy resumes
What pandemic-changed values mean for reopening
-
Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
-
What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.