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We are worried about irresponsible uses of AI
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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How Marketers are Really Using Generative AI
How are marketers really using generative AI? Join Ipsos’ B2B sector expert, Anne Hunter, for a dynamic discussion being hosted by the Serial Marketers community.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Many Americans trust federal agencies
Though, opinion on federal agencies cleaves along partisan lines
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Xperiti, an Ipsos company, launches Vepp (vepp.app)
A SaaS solution providing the technological infrastructure for fully compliant, multi-layered and real-time quality verification for B2B market research.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.