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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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How the future of work could look like the present
The pandemic forced workers online, but it didn’t transform the way we work, says AWS’s Jon Izenstark. The real change will be what comes next.
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Why empathy is the answer to shifting customer expectations
Restaurants are competing with apps and websites for attention — but humanity and hospitality can give them an edge, says Darden Restaurants’ Ali Charri.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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TMRE: The Market Research Event
The Market Research Event is the global stage for advancing the business value of insights and consumer research and its profound impact on the future health of a business.
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Speeding Between the Gates
Read more about our agile stage-gate framework where multiple stakeholders and teams can launch an innovation without losing the initial intended promise, originality and ability to disrupt.
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Global survey shows many are not comfortable talking about menopause
Gender gap in attitudes and knowledge about menopause is especially wide in the U.S.