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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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The Experience of Race for Affluent African Americans
How do the attitudes towards race differ for the affluent subgroup as opposed to the non-affluent? Read on for surprising insights.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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How Inflation is Changing Consumer Behavior
We share data exploring ways consumers are changing their buying decisions as inflation soars.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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America in Flux: Looking Ahead
Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.
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Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.