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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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It’s Time for Disruption: Unpacking Investor and Financial Advisor Loyalty
Financial Advisor defection poses great risk to investment firms. Discover key dimensions of firm-advisor-investor linkages and how to mitigate the risk of advisor turnover.
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America’s Trust Deficit
Beyond being a problem on its own merits, the lack of trust has also has negative consequences for our democracy and economy.
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Ipsos clients triumph at ARF David Ogilvy Awards
Budweiser and MetLife take home prizes at annual advertising research awards
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Is being behind the wheel behind the times?
Autonomous vehicles are coming. In fact, to an increasing extent they are already here.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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Will a driverless future be heaven or hell?
Driverless cars could make our lives better – or worse. The better we plan for their impact, the more we improve our prospects. But are we on the right track now?
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When it comes to guns…
Over the last six months, Ipsos has taken the lead in assessing the pulse of America on gun control, violence and related issues.
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US Consumer Confidence Rises High as Unemployment Reaches Record Low.
March's US Consumer Confidence Primary Index has increased 2.3 points since February, as the economy is set to reach full employment.