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A Majority of Students (Grade 7-12 and College) and Parents Agree That Paper is an Essential Part of Being Able to Achieve Educational Goals
Eight in Ten Further Agree That Paper and Packaging Play Relevant Roles in Their Daily Lives
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Ipsos Top Cities 2017 Ranking
Global survey finds New York is still the best city for living, working and visiting.
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Making sense of a shifting world: Ipsos Global Trends 2017
Ipsos latest Global Trends Report reveals three in four global citizens think their nation's economy is rigged to the advantage of the rich and powerful.
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Majority Believe Paying Your Own Bills Is Necessary to be Considered an Adult
In the latest Ipsos poll on behalf of BuzzFeed, Americans agreed that the prime factor on what makes a person an adult is whether or not they pay their own bills.
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Is There a Target Market for Electric Vehicles?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
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Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant
However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
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Is it Trendy to be Healthy? Or Healthy to be Trendy?
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
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Optimism Now Resides with Emerging Market Youth
Washington, DC — Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Young Millennials are Nearly Twice as Likely to Support Clinton
However, teens (12-17 year olds) are more closely divided between the candidates.