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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Value of College As Strong As Ever, Yet Fewer than Half of Families Are Saving for College, According to Sallie Mae and Ipsos' How America Saves for College 2015
National Study Shows Most Parents Willing to Stretch Financially to Send Their Children to College but Saving Can be Challenging
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Communication In The Connected Edge
In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.
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Connecting PR Firms to Ipsos Research
Philip Elwood Appointed Senior Vice President, Ipsos Public Affairs in Washington, D.C.
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Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business
Data Analytics Seen as Having the Biggest Impact on Better Serving Customer Needs
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83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right
Two Thirds (64%) of Users in 24 Country Study More Concerned About Online Privacy Compared to Year Ago
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Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.