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Ipsos/Reuters Poll (February 26): Core Political Approval
Washington, DC — President Obama's approval rate is coming back down after the bump in January and February.
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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Connecting PR Firms to Ipsos Research
Philip Elwood Appointed Senior Vice President, Ipsos Public Affairs in Washington, D.C.
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FYI: The Current Forecast for Cloud Computing
We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.
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Branded vs Unbranded Media Buying Dynamics
Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.
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New Research Expert to Help Clients Excel in Tech Sector
Ipsos MediaCT Welcomes Kelsey Vaughn to the Team
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Ipsos Global @dvisory: The Economic Pulse of the World (February 2015)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective