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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.

For Super Bowl Ads, The Last Seconds Decide Who Wins

Ipsos Leaps Ahead With Advanced Implicit Reaction Time (IRT(TM)) Method for Measuring Unconscious Brand Content and Ad Perceptions in Collaboration with NEUROHM

Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions

Ipsos MediaCT, Innerscope Research Announce Next Generation of TV Program Testing

Time Warner Inc. Opens State of the Art Medialab in New York City, Giving a 360176 View of Consumer Behavior

Research and Development Lab Incorporates Cutting-Edge Technology to Better Understand Engagement with Media Content and Advertising

Biometrics for Marketing

by David Brandt

Ipsos and Innerscope Research Create First Fully Integrated Biometric Research Products

Partnership Launches Ipsos AdLab Model Enhanced by Unconscious Emotion Measurement

"Shared News Matters More", Say Results from CNN's First International Study into Social Media Recommendation

Knock, Knock, Who's There? Corporate Identify Theft and Security Concerns

With identity theft and security increasingly hot topics, Simon Duke looks at some of the emerging challenges for businesses.