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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China
Respondents Present a Mixed Bag for Which Type of Hotel Experiences They Prefer, From Mattress Firmness to Sleep Aids to Nighttime Routines
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Valentine's Day: Correlations Between Relationship Status and Happiness, Financial Situation
Respondents in 15 Countries Who are in a Relationship are
More Likely to Say They are Happy (78%) Than Those Not (67%);
They Are Also More Likely to Rate Their Current Financial Situation as Strong (29%) Than Those Not (21%) -
Keeping in Touch Over the Holidays
Seven in Ten Globally Have Used Mobile Devices to Text Greetings to Far-Away Loved Ones (73%) or to Take Photos at Gatherings (65%); Four in Ten (42%) Used Online Video to Communicate with Loved Ones
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.