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Majority (84%) of Americans Concerned About Potential of Recession by Year’s End
Fewer Americans confident in their financial situation compared to last quarter
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How purpose and innovation will shape how we spend
In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
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How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
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Seven tips for putting your Artificial Intelligence to work
Synthesio expert shares advice for how to ride the AI wave.
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What the Future: Reality
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
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Almost half of small and medium sized businesses globally plan to extend their online reach
Small and medium sized businesses around the world leverage social media and digital tools and see them as a fast and personal way to connect with their customers, according to a new survey from Ipsos.
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How brands can fit into new realities
Web3 trailblazer Lindsey McInerney explains how virtual worlds could change the game for creatives, consumers, and brands.
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Reality
How we define and experience reality is constantly evolving as technologies to shape and use it become more powerful. This What the Future: Reality issue explores what will that mean for society, brands and business in the coming decades.
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Will viewers cross over to immersive content?
New technologies could transform the interactivity between TV, film, and audiences, says Warner Bros. Discovery's Vera Chien.