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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Doctors are the most trusted profession in the U.S. and across the world
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
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Ipsos clients honored for research in advertising
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
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Cliff’s Take: Checking in on our collective mental health
Our emotional well-being took a hit at the same time that social bonds eroded.
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Cliff’s Take
Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.
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While Americans view their mental and physical health as equally important, they don’t think the healthcare system does
30-country Ipsos survey for World Mental Health Day 2021 highlights wide age and gender gaps in how frequently people think about their mental health.
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[WEBINAR] Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Join us for a complimentary webinar as we share new insights from Ipsos’ U.S. syndicated online community addressing how consumers are navigating through a hybrid existence and the role brands can play in supporting evolving consumer needs now and in the future.
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Ipsos Core Political: Presidential Approval Tracker (10/07/2021)
The economy and unemployment remain Americans' most important issue as President Biden's approval rating creeps up to 48%
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[WEBINAR] The State of Reputation: Today’s Context, Tomorrow’s Expectations
Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.