Search

Brand Research to Bank On

An Ipsos ASI Brand*Graph 360 Case Study

Stacking the Advertising Odds in Your Favor

Stacking the Advertising Odds in Your Favour

Lessons Learned: Advertising Creative and Your Brand

Ipsos In 2006: Growth Surpasses Market

The Challenge of Making an Interesting Wireless Device a "Must Have"

American Consumers Show Interest In A Broad Range Of Wireless Applications Spanning Notebook PCs And Handhelds

Barriers To Considering New Wireless Applications Are More About Device Or Budget Overload Than Performance Concerns

How to Set Your Staff on Fire: Investing in Employee Relationship Management for Business Innovation

The Insurance Industry's Reputation after Hurricane Katrina

The Insurance Industry's Reputation after Hurricane Katrina

The hurricanes of 2005 had a devastating effect on the life and livelihood of Gulf Coast residents, and could be having a negative effect on the insurance industry. Recovery from the tremendous damage wreaked by Hurricane Katrina will cost unprecedented amounts of money: the U.S. government's most recent budget estimates spending for hurricanes Katrina and Rita at more than $100 billion. Recently, the Bush administration asked Congress to approve another $18 billion in aid, still far short of what's needed, according to insurance industry analysts. Tensions among the key players--federal, state, and local governments, disaster and relief agencies, the insurance industry, and hundreds of thousands of policyholders--seem unavoidable.