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Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand

How to Set Your Staff on Fire: Investing in Employee Relationship Management for Business Innovation

Luxury's New Challenges

The PC To Be Challenged By Competing Digital Platforms For Supremacy In Tomorrow's "Digital Den"

As More Americans Experiment With Digital Media, Television Peripherals Such
As The Digital Video Recorder And Dedicated Game Console Are Emerging As
Legitimate Competitors To The PC As The Preferred Digital Entertainment
Platform In The Home

Getting to the Root of Innovation Part 2 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1

Product Testing: Handle with Care

A Case for the Realistic Concept in Testing

Confusion About Estate Taxes Reigns Among Americans

Proposed Changes To Estate Tax Legislation May Send Unintended Ripple
Through Life Insurance Industry

According To Latest Ipsos Survey, Americans Sympathetic Towards
Small Business Owners

Paying Taxes by Credit Card Remains Stagnant

American Taxpayers Frightened By Fees, Continue Resistance For Second Year Of Ipsos-Insight Survey

Cash or Charge?

Understanding Consumer Payment Behavior