Search
-
Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
-
The Immediacy of EFM
There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-facing organizations.
-
In Turkey, a Majority (66%) Would Not Feel Safe Riding in a Car or Motor Vehicle with Counterfeit Parts...
...But Three in Four (64%) Agree It Is Often Impossible To Tell the Difference Between Imitation and Authentic Products
-
More than 1 in 4 Americans Pay for Vacation Using Credit
A Third of Adults Plan to Spend at least $1,000 per Family Member this Year
-
U.S. Lottery & Gaming Summit Seeks to Build Capital Ideas for Meeting the Challenges of the Digital World
Ipsos' Paul Lauzon to Present New Market Research Perspectives at December Summit in Washington
-
Ipsos Veteran Researcher Named to Hall of Fame
Gerry Lukeman Inducted into Market Research Council's Hall of Fame
-
Prospects for a Summer Job Look Tough as Hiring Managers Scale Back Their Seasonal Workforce
23% Will Hire Fewer Seasonal Employees This Summer,
While 46% Will Not Hire Any at All