Search
-
[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.
-
ARF: The Power of Humor and Memes in Marketing
Join Ipsos’ Jesse Itzkowitz and Becarren Schultz as they take part in a panel of experts to share best practices, real-world examples, and the fine line between funny and risky.
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
[RECORDING] Sustainable Brands: The CMO + CSO Power Partnership
Hear practical insights on how these two roles are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers.
-
How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
-
Consumers are optimistic about the now, but anxious about the future
Below are five charts on consumer confidence and expectations for the future
-
June 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Rebounds Following Three Month Decline
-
Across 29 countries, attitudes towards U.S.-made products vary
Respondents in across 29 countries prefer goods made in the European Union, Japan, and China to goods made in the United States
-
Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
Findings of the fourth edition of the Ipsos LGBT+ Pride Report
-
Ipsos Data Drops: How Americans think tariffs will impact their healthcare
With a majority of Americans concerned that tariffs could impact their ability to afford essential healthcare, pharmaceutical companies and healthcare providers must understand how these anxieties vary by demographic in order to communicate effectively.