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Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards
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Ipsos Risk Informer: Anticipate Risk. Respond Rapidly.
Ipsos Risk Informer is a proprietary, real-time, Gen AI-powered platform that gives your organization the ability to monitor your programs, operations, or strategies anywhere in the world.
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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
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Learners Research Week
Ipsos is delighted to be hosting several Lightening Talks and Demos at this year’s Learners Research Week, a first-of-its-kind event with programs curated by top research leaders in our field.
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Brands and Politics
Below are five charts on institutional distrust, the impact of words, and how Americans feel about brands and Pride Month
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
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ESG Priorities for Multinational Corporations
In this bird’s eye view of ESG priorities we highlight some of the most pertinent issues for each industry, as well as an overview of the extent of differentiation in effectiveness for the main companies in the industry.
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Ipsos Data Drops: Americans’ Attitudes on “MAHA” Food Policies
There tends to be a “say-do gap” between what shoppers say they’ll do, and how they actually spend. CPG brands will need to keep a close eye on the shopper journey and consumer priorities in order to close that gap.
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Roughly nine of ten parents or guardians feel it’s important to discuss the value of saving and setting financial goals with kids, but almost a third (32%) feel uncomfortable talking with their kid about money.
A new Wells Fargo survey, with data collection provided by Ipsos, finds that parents have difficulties in teaching their children about money, despite the importance of discussing the value of saving and setting financial goals with their children.
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[WEBINAR] Know the New America: Growth Audiences
Join us for a dynamic conversation with leaders in corporate reputation, marketing, and social impact as we triangulate insights on bringing more expansive understanding in the workplace and the marketplace today.