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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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Most Americans are dissatisfied with their choices for president
Reuters/Ipsos polling finds most, regardless of party, are tired of seeing the same candidates for president and want someone new
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
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January 2024: Consumer confidence continues to rise in Europe
Sentiment also up in Asia Pacific, while it is more mixed in Latin America.
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All candidates remain second to Trump prior to the now-cancelled Republican debate in New Hampshire
New 538/Ipsos poll also finds that a majority of Republican primary voters feel the rulings in Colorado and Maine are politically motivated
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Republicans increasingly feel Trump has the best chance at winning the presidency
Findings of a new ABC News/Ipsos poll of 1,480 Republicans and Republican-leaning Americans conducted January 16-17, 2024
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Why Americans’ attitudes on globalization are in flux
In the information age, consumers have an unprecedented degree of insight on what they buy and how it’s made. That raises the stakes for manufacturers, says Jennifer Bender, associate partner at Ipsos Strategy3.