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The housing market is crunched, and Americans are feeling it
The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker
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Where Americans stand on AI
Below are five charts on where Americans stand on AI and where public opinion on AI stands to change
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What future leaders need to know about influencing across the digital divide
Influence is evolving in our fractured world. Here’s how new persuasion strategies will shape influence for brands, politicians and other change-makers in today's digital landscape.
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How the art of influence will shift in a splintered future
As polarization grows, how will organizations build trust and influence decisions in the years ahead? What the Future Editor Matt Carmichael looks at the forces that will shape persuasion (and dissuasion) today and tomorrow.
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Shifts: Niche communities, generative AI and regulation
New social, regulatory, and technological shifts are changing how Americans influence (and are influenced by) one another. Ipsos Strategy3’s Trevor Sudano breaks down three key examples.
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How influencers could become brands’ most valuable media
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.
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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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What brands need to know before bringing AI assistants to e-commerce
As AI customer assistants become more prevalent, what do brands need to know to ensure they deliver on their promise? Ipsos’ Maura Howley explains how CX testing and transparency will be more essential than ever.
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What business can learn from faith leaders on shaping a changing world
Rev. Bonnie Perry, an Episcopal bishop, explores the intersection of faith, personal experience, and empathy in bridging social divides in an increasingly complex society.
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Future Jobs to Be Done
A changing world will influence Americans’ wants and needs? Ipsos Strategy3’s Matt Palmer considers one potential task that tomorrow’s brands and businesses will need to account for.