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Reuters/Ipsos Large Sample Poll February 2025
Americans are unhappy with the direction of the economy, their cost of living, and their personal finances.
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Few support the latest round of executive orders
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his third week of office
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Lingo State of Wellness 2025: Glucose Gap Report
Lingo/Ipsos survey explores what people in the U.S. and U.K. know about metabolic health
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How pet food is evolving to fit modern lifestyles
Mars Pet Nutrition North America’s Lisa Campbell explains the trends that are reshaping the pet food market, from sustainable sourcing to human-grade ingredients.
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Democrats are more likely to have stopped purchasing from a company because of politics
New Ipsos poll also finds that nearly two in five Americans have had to delay making a purchase in the last three months because they didn’t have the money
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Muted support for recent immigration crackdowns
NPR/Ipsos poll shows a shift toward more restrictive immigration policy over time, but new proposals fail to receive majority support
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Half of Americans would recommend military service to young people they know
Most Americans are familiar with four of the U.S. military service branches, while fewer are familiar with the U.S. Space Force
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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Support remains mixed for executive orders and actions
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his second week of office
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Americans still have a complicated relationship with AI
Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker