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The Hard Choices That Women Are Making
In Wave Six of our study conducted in Q3 2014, we explore women's priorities as they strive to achieve their aspirations in an uncertain world. Women are evaluating their options thoroughly and are wrestling with hard choices. "Having it all" seems like an aspiration from the distant past - today it's more about trying to make realistic trade-offs in an attempt to design a more satisfying future for themselves and their families.
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Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands
The presence of young influencers in a household makes a difference when it comes to acquisition intent and brand preference
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Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Majority (54%) of Global Citizens Support International Coalition's Airstrikes Against ISIL
Half (48%) in 24 Country Study Feel that Airstrikes Will Eliminate ISIL as Serious Threat to Peace
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To Stuff the Turkey or Stockings This Thanksgiving?
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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Ipsos Global @dvisory: The Economic Pulse of the World (November 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Nature vs Nurture: Can You Change Your Innovation's Destiny?
At Ipsos, we see that the nature vs. nurture debate comes into play in innovation.
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The Bigger Picture
We may all agree that situational variables should be considered when trying to understand choice or consumption of a product or service but recently Ipsos observed the magnitude of their impact.
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Life Moments Research: A rapid and cost-effective approach to capturing Day in the Life insights
In this case study, we share the transformative results our Life Moments approach offered a leading eye care industry organization.