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Gaming with Millennials Fact Sheet
The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.
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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
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Ipsos Launches Insight Accelerator to Expedite Innovation Process
Latest Offer from Ipsos InnoQuest Creates and Tests Insights and Ideas Consecutively in Just Two Days
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Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes
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Accelerating Growth
GreenBook Insight Innovation blog posting March 2014 - The world is changing dramatically. Consumers are more connected than ever, and technology has enabled companies to create, and bring new products to market, with significantly fewer resources than ever before. So the question becomes, what steps do we as researchers have to take to help our clients not only maintain market share, but to drive growth?